When Perrigo API was acquired by SK Capital and renamed Wavelength Pharmaceuticals, Resource Advantage was asked to rebrand this developer and manufacturer of Active Pharmaceutical Ingredients (APIs). Beginning with logo development and then expanding to include a website launch, printed brochures, business cards, and other marketing materials, we designed a visual brand system that expands upon the logo symbol and creates a broad corporate identity system that reflects the world-class product development of the API company.