Vitaquest has a lengthy history as a quality development and commercialization partner for consumer products in nutraceuticals and functional foods. RA was retained to refresh their brand identity and visual communications.

We developed a new logo and tagline for Vitaquest, highlighting the “Q” of the brand name referencing “Quality”, while also illustrating the renewed emphasis on Delivering What’s Next a direction for the company that is centered on Vitaquest’s focus on quality. Additionally we developed Total Q, focusing completely on their very high standards of quality initiatives and testing methods.

We also created the acronym PROUD focusing on the importance of internal communications, and the people of Vitaquest that are committed to Delivering What’s Next for their customers.