When SK Capital acquired the fire safety and oil additives businesses from ICL Performance Products, a company was created to take these businesses under a new corporate brand. Perimeter Solutions was launched to further develop and grow the unique products offered, including the leading fire retardant product on the market, Phos-Chek. 

Resource Advantage was asked to develop the visual language of this new brand, from the new logo to advertising and marketing materials, brand guidelines development, and the corporate website.