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Event Details
2006 Run/Walk home

New Ideas 5K Wows Big Crowd at Barcelona’s Olympic Stadium

Uniqema’s Sixth Annual Run/Walk for Charity Raises More than €4,000 for Women with Cancer

Barcelona, Spain ( 20 April 2006) – In an event that was larger in scale and in participation than any in its history, Uniqema announced the successful completion of its 6th annual New Ideas 5K Run/Walk for Charity. With more than 250 registrants and over 220 runners and walkers arriving just after sunrise at Barcelona’s Olympic Stadium, the event, which is held in support of charity Look Good, Feel Better, raised more than €4,000 and featured some of the fastest times to date for its 5K course. Open to attendees of the world’s largest conference for personal care ingredients – In-Cosmetics – the New Ideas 5K celebrated creativity, continuity and community. In addition to Uniqema, event sponsors included Masso, Happi magazine, SPC magazine, and Resource Advantage Group.

According to Robin Brinham, Uniqema’s Health & Personal Care Industry Sales Manager for Europe, the name given to the annual 5K event is an apt one. “More often than not, new ideas are big ideas. They are the way we strike a blow for change and create delight for the consumer. They change people’s lives for the better and improve the lot of society as a whole. As we have said at this event before, new ideas are the engine that drives the growth of our industry. And as such, today is a celebration of what makes us – each of us – special. Our concern, our creativity and our commitment to innovation in service of well-being,” he said.

The 2006 Run/Walk, which attracted runners and walkers from more than 25 countries and from every continent save Antarctica, also saw the fastest finishing times ever. The best time overall was put up by Jean Phillipe Houlmo of Pierre Fabre Cosmetics, who clocked in at 17 minutes and 53 seconds. Sabine Malzkorn of ISP led the women finishers with a time of 21 minutes and 20 seconds.

Each year, the New Ideas 5K Run/Walk gives special awards that recognize participants for other values than just the fastest finishing time. For his enthusiasm, the 2006 New Ideas 5K Early Bird Award went to Fiorenzo Zonca of Bregaglio, who literally arrived when it was dark out. For his intrepidness the Farthest Distance Traveled Award went to Takahiro Totsuka of Mitsubishi Corporation, from Tokyo Japan.

Two awards recognized the importance of groups in the New Ideas 5K community. Bregaglio received recognition for the company with the highest number of participants at 20 – for the second year in a row. And the New York Chapter of the Society of Cosmetic Chemists had the most people sign up of any SCC chapter in the world.

“In-cosmetics 2006 in Barcelona and its customers are proud to provide every possible support and promotion to Uniqema's 5K Run / Walk charity event in aid of Look Good...Feel Better, the industry's charity,” said Sue Brown, Head of Sales Administration for Reed Exhibitions.

Sponsors deliver more than 4,000
The number of companies contributing to the Look Good, Feel Better charity also increased in 2006. Long-time supporter, HAPPI magazine, presented a check for $1,000. Another long-time event supporter, SPC magazine, contributed £200. Event organizer Resource Advantage Group, of the USA donated €500. And as in previous years, Uniqema lived up to its pledge to donate 10 Euros for every participant, adding €2,500 to the pool of donations.

Mr. Brinham took a moment at the end of the Run/Walk awards event to thank the many people who worked countless hours to make the 2006 New Ideas such a success. “I want to thank the dozens and dozens of people who worked so hard to put this event on this year. First, let me thank the people and the city of Barcelona who let us use the magnificent Olympic Stadium. I’d also like to give special thanks to Jesus Puyelo and his colleagues from Uniqema’s Mevisa manufacturing facility and to Carme Fito and her team from Masso, Uniqema’s distributor located here in Barcelona for their work on the ground in Spain,” he said. “To Barbara Mecchi of Resource and to Sue Brown and Reed Exhibitions – we have seen this event grow to become a part of the In-Cosmetics experience and it has been largely through your and your colleagues’ efforts. And finally to our sponsors, to my Uniqema colleagues who volunteered – to all of you who helped. Thanks for making this a great event in support of a great cause,” he said.

About Look Good, Feel Better
The Look Good…Feel Better program was developed in 1989 by the CTFA Foundation, a charitable organization established by the Cosmetic, Toiletry and Fragrance Association (CTFA). Through an international network of "sister" programs including eight countries in Europe, Look Good…Feel Better provides free beauty and makeover workshops where trained beauty professionals take small groups of cancer patients through a 12-step skin care and make-up regime designed to address the visible side effects of treatment.

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