Making a Good First Impression at in-cosmetics 2017
What happens when Resource Advantage brings together three cosmetic industry brands within one exhibit space? The answer: A compelling story about the Sumitomo Cosmetic Group Companies – Presperse, Cosmotec, and SPE. A story that spotlights the unique capabilities of these businesses, and their ability to support outstanding first impressions in skin, hair, and color cosmetics.
At the in-cosmetics trade show in London, visitors to the exhibit space see why “First Impressions Matter,” and walk throughout the booth for insights on how to “Make an Impact,” “Impress with Technology,” and “Act Natural.”
Bold black graphics and artwork are highlighted with bright, colorful accents to showcase the areas of the skin and hair that result in dramatic effects when using special ingredients or systems.