CPhI 2017 provided Noramco with the first opportunity to showcase their new branding system at a major trade show. Building on the bold style and color of the numerous marketing materials and internal communications pieces that were developed throughout the year, the CPhI trade show booth layout and design featured eye-catching visuals on a custom-designed white structure. Highlighting new product offerings in cannabinoids and solutions in global API delivery, the booth called attention to the how the company was fulfilling their vision of advancing the sciences of their product development process.

The booth included a bar and customer comfort areas, mobile device charging stations, iPad kiosks, branded meeting rooms (both on- and off-booth), and a motion graphics video display.