National Starch Food Innovation

National Starch Food Innovation name retains the brand equity of a 100 year old business and puts their ‘distinctive difference’ front and center – innovation.

Their mark – known as the ‘unicrop’ – represents the potential of nature in the hands of their talented scientists and product developers.

Resource Advantage managed the implementation of National Starch Food Innovation’s identity – and carried the message to market through ads and brochures to signage and product packaging – in more than 20 countries worldwide.