in-cosmetics Paris 2016
DESCRIPTION

At in-cosmetics, the world’s largest trade show dedicated to cosmetics ingredients, Ashland required a theme to address the shift toward emerging economies as the growth engine in personal care.

Dimensions of Care was used as the handle to describe the culture, science and innovation Ashland brings to bear in launching new cosmetic ingredient technologies.

Major booth space was dedicated to Ashland’s regional and global ways of working, to reinforce that it understands and supports the long-term trends underway in specific markets.