Curl Science Branding
DESCRIPTION

RA, in conjunction with a cosmetics ingredients maker, conducted research on the hair styling needs of populations with naturally curly hair.

The results of this market study formed the basis of the “Curl Science” initiative.

A sales and marketing program was designed as a meaningful approach to selling styling polymers to formulators focused on solutions for curly hair.

RA created a logo, kit, and sales materials.

PR was also generated to support excellent “in-bound” inquiries from the world’s leading developers of prestige hair care products.