RA, in conjunction with a cosmetics ingredients maker, conducted research on the hair styling needs of populations with naturally curly hair.
The results of this market study formed the basis of the “Curl Science” initiative.
A sales and marketing program was designed as a meaningful approach to selling styling polymers to formulators focused on solutions for curly hair.
RA created a logo, kit, and sales materials.
PR was also generated to support excellent “in-bound” inquiries from the world’s leading developers of prestige hair care products.