Resource Advantage Announces Jesse Mayr As Creative Director
New Talent Adds Style to Marketing Programs Focused on Food, Personal Care and Technical Products
Fairfield, NJ (November 28, 2007) - Resource Advantage today announced the appointment of Jesse Mayr as Creative Director. In his new position, Jesse is responsible for the creative aspects of product branding programs, corporate identity campaigns and promotional material. Holding a world-class design portfolio consisting of original illustrations, photography and high-end website designs, Jesse brings fresh ideas to marketing campaigns created for the food, personal care and technical product industries.
According to Barbara Mecchi, President of Resource Advantage, the key to great marketing campaigns can be found in our creative team who help to distinguish one product or service from another in the marketplace. “Jesse has an eye for honing in on the value propositions of products and services and depicting those value propositions with original design concepts,” she said. “We are pleased to have Jesse as part of our team”, she added.
Prior to joining Resource Advantage, Jesse Mayr served as the lead designer for several boutique design companies in the Boston metropolitan area. Among his noted achievements is a series of innovative graphics designs for aerial advertising campaigns, and trend-forward graphics concepts used in the direct-mail campaigns of Malvern instruments, a major supplier of equipment to the pharmaceutical industry. Jesse Mayr holds a Masters of Fine Arts degree from the University of Massachusetts at Lowell.
Resource Advantage, headquartered in Fairfield, New Jersey, is a full-service, multi-media communications agency dedicated to providing clients with comprehensive services,
including Internet-based marketing programs, advertising and public relations.
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For more information, please contact Thomas Nicolay, Resource Advantage Group, Inc., Fairfield, NJ, USA. Telephone 973-882-1313 or e-mail: tnicolay@resourceadvantage.com.
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